Our industry is full of buzz words - SEO Link Building Meta Tags Inbound Marketing Etc., Etc., Etc. And while all these “buzz” words are good, and stick in peoples minds, we find that once these get in a persons / businesses head, they tend to stick there and be focused on. For example, there […]
For nearly a decade, Adobe’s Creative Suite has been the definitive software package for web designers (among many other types of designers). While the power of Creative Suite applications such as Photoshop and Illustrator is undeniable and unrivaled, the cost has been prohibitive for many aspiring designers. The current version of Creative Suite, version 6, […]
The most popular term at the moment in web design circles could very well be “responsive design”, and for good reason; after all, responsive web design isn’t some meaningless buzzword, it’s a whole new of thinking. Responsive design is all about creating a flexible user experience, which automatically adapts to the user’s device, whether that […]
Inbound Marketing. Some people know what this is, some have just heard of it, and a lot have no idea what it’s about. Inbound marketing is a combination of many different (typically) online-based marketing efforts that revolves around consistent delivery; and more importantly, great content. Wait no, scratch that - amazing content. Outbound marketing, as […]
Google recently published in their Webmaster Central blog that they recommend responsive web design for mobile SEO as compared to different, device specific versions. A short explanation of responsive web design is: web design that uses one set of HTML and content for all users, on all devices. The content and layout is controlled by […]
Google Penguin update was released on April 24th, 2012 as an algorithmic update that effects anchor text distribution, external link profiles, and the general disregard for webmaster guidelines as set by Google. Websites affected by this update will generally see a reduction in traffic due to the devaluing of links that are pointing towards their […]
As long as they have existed, webmasters have had the desire to choose the fonts users saw when visiting their sites. During most of the history of the Internet, this was generally limited to the fonts a user had installed on his or her computer. Font embedding technologies have slowly evolved, and we’re finally at […]
Two goals that all web site owners share are keeping visitors on their sites longer and ranking higer in organic search results, and there is an easy and low-cost way that can help achieve these goals: a content delivery network (CDN). What is a CDN? In short, a CDN is a network of servers that […]
Since the general public began using the internet in the 1990s, web designers and site owners alike have been frustrated by the limited number of typefaces available to them when creating websites. Despite the fact that most computer users have a multitude of fonts installed on their machines, the selection of typefaces from machine to […]
If your company’s website uses a content management system, you probably use a WYSIWYG (what you see is what you get) editor to create and modify content on the site. Many WYSIWYG editors are very powerful, but with power comes responsibility, and this responsibility is often ignored by CMS end users, who try to do […]
Social media is an incredibly popular, and ever-expanding way for businesses to reach their customer base, and at the forefront of social media is Twitter. Millions of companies use Twitter for a unique way to promote their brands, but how can you best use your company’s Twitter page to convey your brand’s message? Although Twitter […]