Herlache Truck Lines
Environmentally-conscious and customer focused, Herlache Truck Lines is an honest, hard-working logistics company that is changing the game of logistics and transportation in Wisconsin.
Solutions Provided:
- web development
- responsive web design
- content strategy
- identity / branding
- social media design
- organic / local seo
- competitive analysis
- content marketing
- wordpress
The website looks amazing. I love it! The content you wrote spoke well towards my current and potential customers, and we're doing such great business since our launch that we're scared to keep marketing ourselves! Tom Herlache, Owner / Operator
The Challenge
Starting a new company can be a very large challenge, but staying in business and being successful can be even more difficult. Luckily for us, Tom Herlache, owner of Herlache Truck Lines, knew his industry better than his competition. He approached us with his business plan (and a budget) and our partnership began.
The Solution
We worked with HTL to design and develop a brand-oriented website that adequately reflected his mission and value. Bootstrapping is essential when you’re in the startup phase, and we knew the right route to travel by to ensure success for all of HTL’s digital efforts. Some of the important criteria we covered were:
- competitive research
- content strategy
- content development
- brand development
- design / development of a responsive website
- Content Management System (CMS)
The Results
The project went beyond smoothly, with quick and efficient checks and approvals, every milestone was welcomed by HTL and quickly approved with feedback like “Awesome—Approved!”, and “I love it!”.
What came as a result in the end was a very happy client, a very clean and well-representing digital brand display, and some great PR. Even HTLs banker called them up to say how they’ve never seen a new company nail their marketing so well.
Way to go Herlache, way to go!