SEO and the Importance of Keyword Research

Kyle Faber Account Director

In the Beginning

It is the opinion of both myself and the rest of the SEO world that the basis of any decent SEO campaign starts with keyword research. Without researching which keywords you want to rank for, you will never be able to appropriately target your visitors, clients, and customers to make those beautiful little conversions we all like to make [sell, sell, sell - subscribe, subscribe, subscribe - sign up, sign up, si... well, you get the picture].

To start with, we need to determine a set of core keywords - I like to start with the top 10 - keeps it simple.

The Best $100 a Mac User Ever Spent

Andrew Martin Creative Director

Do you have a Mac? Do you have $100? Need something to request for your birthday maybe? In any case, here are three of the most useful apps I have found in my years as a Mac user. Besides the apps made by Apple and Adobe, these are at the top of the heap, folks, and they're a lot cheaper. Here we go.

Transmit Panic, $30 This is the king of FTP programs. It works with any editor for any type of file. It does synchronization. It integrates with Automator and iCal to schedule transfers. Best yet, it thinks and operates like OS X. If you have used a Mac for a while, it will behave exactly how you expect it to. » Transmit Site

5 Solid, Free Script Fonts

Andrew Martin Creative Director

As a web designer, I spend a lot of time searching for new typefaces to use in the creation of graphics. I have amassed a large collection to this point, however I've always found quality script fonts the most difficult to get a hold of. High quality script fonts which are free have been few and far between, but I've managed to find a handful throughout the years, after hours of searching. I've decided to share my favorites with you, in an effort to save a few newcomers to the design community a few hours of frustration.