VICÍ Capilli
VICÍ Capilli Salon & Spa and VICÍ Beauty Schools provide some of the best beauty services and education in Southeastern Wisconsin. With extremely talented professionals, and very passionate students, VICÍ helps bring their clients’ beauty to the next level, one cut and color at a time.
Solutions Provided:
- web development
- responsive web design
- content strategy
- organic / local seo
- competitive analysis
- advanced analytics
- wordpress
Regal provided a custom style guide, SEO and review guidelines as well as SEO and WordPress training tailored to my ability and concerns. They were responsive to feed back. Regal worked with us to achieve the best possible execution of our digital vision.Adam Barndt - Social Media & Marketing Director
The Challenge
As a leader in Wisconsin’s beauty industry, the beauty students and professionals at VICÍ Capilli work tirelessly to keep their clients looking amazing. Their brand, however, was being de-beautified by 8 different websites for their 6 locations and 2 main brands. In addition to the split-end setup, their analytics data, content management, and organic / local SEO, was setup to look less than attractive.
The Solution
We worked with VICÍ to develop a content strategy that would allow them to combine 8 different domains / websites, into one. This allowed VICÍ to manage all of their content for each location, as well as all of their services and school programs.
Additional improvements:
- design/build content management system (CMS)
- mobile strategy for the 48% mobile audience
- improved user experience
- consistent platform for ongoing on-site SEO
- content strategy
- analytics tracking
The Results
Within 
a week of launching the new VICÍ Capilli website, we saw some major results compared to the average statistics we collected from their previous analytics data. We were able to almost immediately reduce their bounce rate by a couple percentage points, doubled their visit duration, increased the visit depth of their visitors, and saw a 100% increase in leads!
Needless to say, they were pretty happy—and so were we.
In 2014, we were the only agency in Milwaukee to win the Davey Small Agency Award for the VICÍ Capilli website. The Davey Awards are the largest and most prestigious awards competition exclusively for the “Davids” of creativity. The Davey is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.
AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank, Yahoo! and many more.
