Economy Got You Down? Cheer up and Smile!

Almost everyone today is fearful and worried about the adversity that faces us, whether their worries include the economy, foreclosure, or global warming - it seems most everyone is walking around with a frown on their face!

But there are a few companies out there who have always put forth a "feel good" attitude, and during these rough times, they're showing that more than ever.

Joining Pepsi and Coca Cola now in their "feel good" branding redesign, is Kraft, sporting a brand new corporate identity - A Smile! It is true, even in the face of adversity, standing down and feeling the slump of the world [even though it's more than mildly difficult to do] is not the action needed to be performed. It's a simple mindset, but turning your attitude around, putting on a smile and stepping forward is the best thing you can do to improve your - or anyone else's, for that matter - situation.

» Visit Advertising Age to read more about the Kraft story...